Changes to the CAN-SPAM Act May Affect Blogs

Posted by Mrs. Mecomber

June 11, 2008

I read this at the You Can Learn Series blog, a blog I’ve found through Entrecards, and enjoy very much.

If you handle your own email processes then you need to take a few minutes and familiarize yourself with these new rules. The CAN-SPAM Act is not something you want to stay ignorant about.

** Any unsubscribe process can request only the recipient’s email address and any opt-out preference changes associated with their subscribed email address

** Any unsubscribe process that requires a recipient to provide more information, or interact with more than a single web page, is prohibited.

** A password cannot be required to unsubscribe.

** A user must not have to send more than one email message, or interact with more than one internet web page.

** A user must not have to provide any information beyond his/her email address.

I think these are good changes in the Act. I do not like having to go through several pages trying to unsubscribe. But I do wonder if these actions really do decrease spam?