Mrs. Mecomber's Scrapbook

Building a brand? Even if all you do is maintain a blog, it pays to have the future in mind. When I started out blogging, it was just a hobby. I wrote about our family vacations and travels throughout New York State. The blog rapidly got attention from travel fans and advertisers, and my hobby [...]

Got a big or small business? It goes without saying that you need to advertise. But exactly WHAT kind of advertising. Ah, that’s the squeeze. You need “that” advertising. From “that” Advertising Agency. It’s almost like a “Who’s on First” joke. Yep, “That” advertising agency! Here’s the scoop: in the “early days” before the Internet– [...]

Believe me, I know. I’ve been THIS CLOSE to burn out. I run a small business– as a freelance writer, blogger, and travel article writer. Because I produce content AND have a dozen of my own websites, I’ve had to be a “jack of all trades” kind of girl. Designing websites, managing databases, creating my [...]

Everyone is pinching their pennies these days, especially businesses. I can certainly understand that! Taxes are increasing, everyone is expecting more with less, and yet you still need to get your business noticed. Next to superior products/service and word-of-mouth, advertising is absolutely crucial. How can a business expect any customers if they don’t get the [...]

Internet media marketing is HOT, ladies and gentlemen. Finally. I tentatively entered the world of media marketing thanks to my New York Traveler.net travel blog, which got the attention of advertisers and marketers in the travel arena. I quickly realized the vast potential before businesses (very small and very large and everyone in between), where [...]

I am in the advertising business, of a sort. I write advertisements, both on my blogs and as an independent contractor for various advertising firms. It is not an easy business (but I suppose none is). It’s even more difficult, creating and implementing an advertising strategy. The Internet has opened up a new world for [...]