Possible FTC Regulation Could Burden Bloggers

I know I posted this at my other blog, where I have a large base of blogger readers; but I wanted to mention it here, too, since I get a more diverse readership. And I think the news article is important enough to warrant a repeat. A Financial Times article reports that bloggers and advertisers could be sued if new regulation passes, requiring “truth in advertising.”

The FTC is revising the guidelines for the first time since 1980, in response to the new forms of advertising spawned by the internet.

“The guides needed to be updated to address not only the changes in technology, but also the consequences of new marketing practices,” said Richard Cleland, assistant director for the FTC’s division of advertising practices. “Word-of-mouth marketing is not exempt from the laws of truthful advertising.”

The main target of the new guidelines appears to be the widespread practice of viral marketing in which companies recruit non- employees to talk up products in exchange for samples or promotions.

Companies regularly offer free samples and concert tickets to bloggers and journalists, in the hope of generating press. However, determining which bloggers are acting as an agent of a company may prove difficult.

While I am in favor of truth in advertising– of course!– I think the FTC is taking the viral marketing practice and the role of bloggers too far and too seriously. Bloggers are paid to give their opinions. You really can’t regulate opinions. Well– the government can try, but we all know what a disaster that would pose, both the advertising and to free speech in this country.

I recommend that you read the article yourself. I hope this new regulation does not pass, because the main goal here is not to protect consumers but to silence the small voices that have been gaining popularity on the Internet. I say NO to the FTC regulation.

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Google Deletes Blog Posts

Here’s another example of why any serious blogger– or even the casual blogger who cares for his blog– should consider leaving Blogger and going with one’s own domain and web host service.

Google Deletes Blogger Posts

Ryan Spaulding: Beginning last summer, I slowly began to notice that several older posts were beginning to disappear. This didn’t come to my attention for some time since I wasn’t in the habit of reading old posts except when I pulled down the material. Sometimes I received emails from frustrated readers who were looking for a topic I had written on – only to find the post deleted.

I had no reason to think this was anything other than a software glitch at first. There were no takedown notices or emails in my inbox. Then the instances began stacking up – and I began comparing notices with other bloggers. What was initially a series of seemingly unconnected blog post disappearances – by fall, became the topic of discussion in blogger emails and chat rooms. The change of tactic of the industry and the poor handling of it by blog-host Blogger (Google) was being seen as a conspiracy.

Have you contacted Google about the issue, and if so, what kind of response did you receive?

RS: They never responded. An “opportunity” (in legalese, of course) offered a means to have the post restored – but like most bloggers, I didn’t have the knowledge or time to fight “city hall” on every post. Especially, since Blogger/Google didn’t even take five minutes to send a simple email response. Nothing professional, nothing courteous. Again, the tactic they choose belies their basic lack of respect for their users – which is why I took up the cause. They have a relative monopoly on blog hosting services and rule with an iron fist.

OK– so Blogger (owned by the giant Google) is a free service. I started out with Blogger back when it was Blogspot, before Google, nearly ten years ago. LOVED it. But Google bought them out, they became Blogger, and, while some nifty stuff has been added to the software since then, there are lots of little grumblings along the blogosphere that cause some alarm. While no one’s ready to call out the Seattle injury lawyer against the company, it’s enough to make me move further away from Blogger. As a matter of fact, I am slowly extracting all my Blogger blogs away from Blogger and shifting them to my own domains and web hosting company. (I recommend Hostgator and the WordPress blogging software platform, by the way).

If you make money from your blog or blog about controversial topics (everything from politics to the recording industry), you are in jeaopardy of losing your posts and/or blog. These days, companies make you sign a EULA promising you won’t have “hate” or “offensive material” on your site. What constitutes “Hate” and “offensive material” is up to interpretation. These companies have REALLY screwy ideas of what constitutes as acceptable material, too –you can, for example, have nude photos of the latest celebrity or slanderous material about Jesus Christ, but you may be blogless if you post about monkeys and Barack Obama, or other “politically incorrect” content. Fact is, your content is more protected and 100% controlled by YOU when YOU pay for it and work on it yourself. A domain name is generally about $10 a year, and Hostgator hosting service is about $7 to $8 a month. You can easily recoup that by putting up affilate links or some other small-time advertising service, if you wish.

So, this is all one more warning to you Blogger users. Google is shifty– they aren’t going to blackball bloggers with one swift stroke (not yet, anyway). Their policy seems to be to eliminate small groups at a time, and then remain quiet when the small rush out outrage goes public. All the while, they are buying up the competition and squelching the dissent.

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