I came across a VERY interesting ad campaign for www.airnewzealand.com. “Interesting” might just be the understatement for this campaign! I’m sure Air New Zealand will be getting tons of attention by this! This is from the site:
Air New Zealand is holding a casting call in late October to select 30 adults to be shaved and tattooed to serve as cranial billboards in Los Angeles as part of the airline’s marketing campaign promoting life-changing journeys to New Zealand.
Basically, Air New Zealand is asking for brave people to use their bald heads as a, uh, billboard. “Bald as a billiard ball billboard” might become a new proverb, eh? The illustrious airline is recruiting 70 people to stand in line at airports, advertising the airline with their bald heads. Have no fear! The tattoos are temporary; they are a two-week henna tattoo! Good thing! But you can’t wear a hat during the two-week tattoo time!
The lucky 70 persons selected from the casting call can get a cash prize or an economy round-trip ticket to New Zealand! The purpose of the campaign is to advertise for Air New Zealand, of course, but also to discuss “individuals’ needs for change and the transformation that a journey to New Zealand offers.” A journey to New Zealand would definitely transform my life! I’ve always wanted to see New Zealand.
Would you do this?
I have long, brown hair, and it would be very difficult to consider shaving it off! Although, at the rate my hair is thinning, maybe it wouldn’t be too bad, lol. Talk about a transformation, ugh! My hair was always my beauty… 
Anyway, men (or courageous ladies) who are already bald or have their heads shaved (which seems to be a trend right now) would really benefit from it. And Air New Zealand is a classy airline. So, hey! Maybe some folks would love this! Maybe someone like this, eh?
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