SEO « Mrs. Mecomber's Scrapbook

Posts Tagged SEO

Making the Most of Your Advertising Strategy

Nov 9

Posted by Mrs. Mecomber in Internet, business services, marketing | 2 Comments

I am in the advertising business, of a sort. I write advertisements, both on my blogs and as an independent contractor for various advertising firms. It is not an easy business (but I suppose none is). It’s even more difficult, creating and implementing an advertising strategy. The Internet has opened up a new world for advertising, yet due to the vastness of the Net and it’s fluidity, it is difficult getting concrete results. How do you know that your advertising reaches the segment of people you aim for? How do you even begin to create a strategy, let alone implement it? The Internet has radically altered advertising for small and large businesses alike; and because the Internet is constantly developing, strategies or programs that worked in the past are no longer as effective. For example, several years ago, it was advised to any serious business that it get a website to offer information about services and “get the name” out there. Today, the Internet is glutted with websites. Now the issue is getting your website and/or product or service visible, and more. The advertising scene is constantly changing; how does a company manage it all?

One answer is to partner with a marketing strategy team, such as C-4 Analytics Measured Social Media Marketing. Internet advertising has become a science, and teams like C-4 have attentively studied and implemented a successful method. They offer some of the following:

On-staff psychologists who study patterns and adjust online experiences to increase sales and your return of online investments (ROI).
Contribute to viral campaigns, social media (which is extremely hot right now), search engine optimization (SEO), press releases, and more.
C-4 follows users from initial clicks to sales, giving their analysts all the more information to determine and tweak successful campaigns and strategies.
Save you money on outdated methods (such as PPC clicks, which are not as effective and can be very costly– some as high as $50 per click!).
and more…

Advertising is not an easy method, not in this new vast, diverse world of online marketing we have today. Check and see if partnering with marketing strategists will save you money– I’ll bet it will!

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Tags: advertising, SEO, strategy

A Review of Amy Africa’s QLOG

Jun 16

Posted by Mrs. Mecomber in Internet, blogs, business services, marketing | Comments off

I admit, I have NEVER heard of the term “Qlog” before. Oops, and I think the letters are all capitalized: QLOG. And people who QLOG are called, uh, QLOGGERS. When I read words, I tend to hear them audibly in my head… so it is pronounced “KLOG” or “QWLOG”? (Oh, I see on her site it is pronounced “Clog.”)

Anyway, one of the more famous (or, notorious?) QLOGGERS is Amy Africa, at amyafrica.com. And she writes a lot like I do, actually– that stream of consciousness, why-do-these-crazy-things-always-happen-to-me kind of writing. Except that the purpose of her QLOG is educating the reader about usually boring stuff like online analytics, conversion, email marketing and sales techniques, etc. I NEVER would have guessed that such boring topics could be so delightfully cloaked in pink swirlies and entertaining gabble. I just LOVED “Why Epiphanes Never Occur to Couch Potatoes.”

So there I was…. stuck in the elevator… with Cruella de Vil, wondering how I could whack this wench without a Soprano and not upset my slightly-to-the-left-of-the-salad-fork mother.

Then I had an epiphany. This is EXACTLY what people do on the Internet. I see it all the time in our usability sessions. They just sit there… waiting for the next action to somehow miraculously happen – for a genie to pop out of their Bud bottle.

They find a product they like and never put it in their cart, choosing instead to abandon.

They “view their cart” and never hit the checkout button.

They get to the checkout and can’t be bothered to type in their e-mail address to move past the first page or Step 1 on the temperature bar.

They take one look at a lead/inquiry form and find it so overwhelming, they give up and leave.

Oh dear, she’s described me to a T. I searched around her site for a “What to Do if You Suffer Checkout Panic Attacks/Temperature-Bar Phobia” button, but saw none. However, Amy did give some good tips about slamming the final sale (all her QLOG posts have tips at the end of her funny stories), as well as dealing with miscellaneous Cruella De Vils in hotel elevators. Good one!

Amy also answers readers’ questions on her blog QLOG and crafts entire posts around them, which is very brassy. I love this style! I’ve GOT to do it myself sometime. All I need is for readers to start asking me some questions! (Come on, people, I know you have them).

The only bone to pick with Amy is that she is from Vermont she think New Yorkers are “ALWAYS late.” I’m not always late. I’m actually ALWAYS early. But then again, I am from UPSTATE New York, and we an’t got no subways ’round here (we ride dairy cows). And dairy cows HATE being late. haha. I won’t hold it against you, Amy….

So, is http://www.amyafrica.com the new wave in blogging? Er, QLOGGING? See for yourself.

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